It is important to realize though that you will always get what you pay for. Some sports betting software providers cost as little as low as $3 per active player per week, while others can charge up to as much as $25 per player a week. The cost will vary depending on which pay-per-head provider you choose. Pay per head means that you pay for each active player you have each week. This can easily be done by choosing one of the various pay-per-head companies on the market. In order to be a bookie though, you will at least need to have sports betting software that will provide you with a website for you and your players. If you’re looking to open a new sports betting site or optimize a pre-existing one, it’s important to find the best betting software available. Sports betting is, after all, on the rise. This record high shows how lucrative becoming a bookie can be. Being a Bookie who accepts action in sports is a very profitable business because over the long term, the house always wins.Ībout 31.5 million Americans bet on the 2022 Super Bowl.